Defining Canada Brand’s Identity

The purpose of this research is to define how Canada seeks to identify itself and how, through a strong brand identity, Canada wants to be perceived in the world in order to ensure its economic competitiveness and help companies in their overseas business development projects.

Through this major research, Expansion Canada wants to contribute to the Canada Brand’s identity definition : vision statement, mission statement, essence, personality and value proposition.

For more information about the ”Defining Canada Brand’s Identity” research program, please contact: